Greater Building Society regional manager Kevin
Buckley has no delusions of stardom but says he has had a brush with
fame this week after appearing in the building society's new TV
advertising campaign.
Kevin and
three other Greater managers Kelly Keywood, David Bryde and Fiona Smith
are the stars in a new series of Greater Building Society television
adverts which went to air this week.
Kevin says he is
surprised at how many people have recognised him from the adverts. The
phone is running hot from friends and relatives saying they have seen
him on TV.
Kevin is not complaining because potential
customers are now coming to him in all manner of places. People have
stopped him when buying coffee and in the stairwell of the Newcastle
apartment block where he is living to ask him about home loans.
He says the fame has not gone to his head and there is no star on his office door.
The
TV adverts feature the four managers being interviewed by local,
former, TV journalist and presenter John Church. They were shot in the
Greater's Hamilton Head Office using local production studio Concept
Corporate Communications.
The Greater's advertising manager
Leslea Milburn says in previous campaigns the Greater interviewed its
customers but this time decided to talk to its managers.
“Outstanding
customer service is what sets the Greater apart from its competitors so
we wanted to emphasise the friendliness and openness of our managers,”
Ms Milburn says.
John Church asks the managers all manner of
questions including whether there is a catch to the Greater's highly
successful free holiday program.
“It was a great process
because we just sat our managers down with John Church and he quizzed
them about the things customers would typically ask them,” she says.
Mr
Buckley and his colleagues may also be recognised when they go on
holiday. The adverts are running across the Greater's area of
operations – from the South Coast of NSW through to the Gold Coast –
for the next six weeks.