From today (October 4), viewers of Brisbane TV stations will, for the first time, be able to see the Greater Building Society’s Jerry Seinfeld commercials.
The new series of commercials, starring the global comedy star, aired on TV screens in regional NSW, Gold Coast and Townsville from yesterday.
The Greater’s Queensland based head of marketing, John Dwyer, said that in recognition of both the number of Gold Coast people watching Brisbane television and an increasing number of current and potential Brisbane based customers, he had decided to advertise on Brisbane stations.
Mr Dwyer said the new commercials are designed to highlight the Greater’s 95% customer satisfaction levels, which are far superior to the major banks.
Despite the Greater’s customer satisfaction rating being 20% higher than the average rating for the major banks, Seinfeld decides he must come “Down Under” to see what he can do to assist those people who are not completely satisfied. In the commercials to follow over the next 12 months, Seinfeld goes to great comedic lengths to talk to “everyday” Australians. A suit-clad Seinfeld will undertake a range of activities including dirt biking and jet-skiing to win the customers over.
“We are having some fun while making the serious point that providing excellent service is something the Greater prides itself on and does much better than the major banks,” Mr Dwyer said.
Seinfeld helped the Greater to develop the concept and to write the scripts. The commercials were shot in a New York studio using green screen. This second series of commercials is part of a multi-year deal negotiated with Seinfeld in 2009.
The Greater consistently scores a customer satisfaction rating of around 95% in independent, annual surveys conducted by The Financial Research Group. Research by Roy Morgan (August 2010) shows the major banks have an average satisfaction rating of 74.3%.
The Greater Building Society is one of Australia’s largest building societies and operates across regional NSW, south-east Queensland and in Townsville. One of Australia’s Top 200 private companies (BRW 2010), the Greater was this month named Building Society of the Year both in the AFR Smart Investor Blue Ribbon Awards and in the 2010 Mozo People’s Choice Awards.
The Greater has seven branches on the Gold Coast. Greater Gold Coast and Brisbane customers also have direct fee free access to more than 3400 RediATMs nationally as well as Internet and phone banking.
