Jerry Seinfeld is up to his usual antics in the latest Greater Building Society campaign which also has a serious message for those wishing to escape from the banks.
Greater’s head of marketing John Dwyer today released the first two commercials that will air in regional NSW, Townsville and the Gold Coast from tonight (Sunday). Mr Dwyer said the new campaign is designed to help people realise that there are alternatives to the major banks and that escaping from the banks is quicker and easier than people think.
The new series of commercials will feature Seinfeld on a surfboard, wrestling a crocodile, crawling across a deserted beach and hacking through the jungle.
Mr Dwyer said that Seinfeld introduces the product focused commercials containing customer testimonials to show that the Greater can help people make the great escape from their bank and bank fees.
“While the banks are busy pretending to break up with each other the Greater is focused on offering competitive rates, low fees and superior service,” Mr Dwyer said.
The first two commercials promote the Greater’s Cannex Canstar five star rated Bonus Saver deposit account and its award winning 6.94% (comparison rate 6.94%) Basic (Great Rate) Home Loan.
The Greater tested the campaign on the Gold Coast where it also held a free seminar to dispel some myths about switching lenders.
Mr Dwyer said the Greater was already seeing people switch from the major banks. Between July 2010 to March 2011, the Greater’s market share of home loan applications within the NSW regions in which it operates has increased by 31% compared to the same period 12 months ago. Year to date home loan approvals have increased by 35% compared to last year. The dollar amount of refinanced loans for people switching from other lenders in March 2011 is up 75 percent on the amount for November 2010.
The commercials use footage shot in New York in May last year as part of the Greater’s multi-year deal with the global comedy star.
The Greater Building Society is one of Australia’s largest building societies and operates across regional NSW, south-east Queensland and in Townsville. It was named Building Society of the Year in the 2010 AFR Smart Investor Blue Ribbon Awards and in the 2010 Mozo People’s Choice Awards.
MEDIA ENQUIRIES: Craig Eardley (Greater) 0437 477 493. Commercials can be downloaded here
http://rcpt.yousendit.com/1114000479/e3f927630e9904f55e34d3c55070c6b8
