Our Head of Marketing Peta Davies asks “What have been your Greater moments in life?” as she talks about The Greater’s new look and new campaign to remind people that the Greater Building Society offers much more than home loans.
Life is full of great moments. From the birth of children or grandchildren, to getting your first car, getting married, getting married again, starting a business, taking a holiday and even retiring.
One of my great moments in life was saving madly for my first overseas trip. I went to Africa. The trip was unbelievable and started my life-long love affair with Africa and with travel. Seeing a lion up close in the wild is something I will never forget. I have been well and truly bitten by the travel bug and have been to Africa nine times now.
Our new advertising campaign celebrates those great moments in life and lets people know that The Greater is there to help them at every moment. We offer much more than home loans. Whether its savings and investments, personal loans, a credit card, insurance, financial planning or money for your holiday, we are always right there with you.
We have new icons for all of our products and services and we have also given our logo a little make-over so that it can shine more brightly as a symbol that there are alternatives to the major banks. Some of the other little changes you’ll notice include new, more helpful brochures to help you to choose the product that is right for you, fresh new desktop and mobile websites, a new look you-tube page, twitter page and blog.
Our branches are progressively having a makeover to provide customers and our staff with better facilities to make banking with us even greater. They will be warmer and brighter to better match our friendly service. Please call in to see us and see for yourself.
Whether you are in Newcastle and the Hunter, the Central Coast, Sydney, the Illawarra, the New England, western NSW, the NSW mid North and North coast or the Gold Coast, we are here, in person, online, or on the mobile to make your life greater.
PS. If you are interested, you can see a brief video on the making of the new campaign on The Greater's Youtube channel.
What’s your greater moment in life? Please share them with me below.