Newcastle and hunter businesses are being urged to help create a sea of red across the region in support for The Salvation Army’s Red Shield Appeal.
The Salvos are encouraging businesses and schools to hold a Salvos Red Threads Day in the week leading up to the Red Shield Appeal Doorknock Weekend on May 25 and 26 as a fun way to support the Appeal.
Newcastle Salvation Army Appeal Director Amber Dale said the Greater Building Society is leading the charge, having already lit up its Hamilton headquarters red for the month of May. Greater CEO Don Magin is leading a team of Greater staff to doorknock for Salvos. Donations to the Appeal can be made at any Greater branch during May and June. The Greater’s head office and branches will hold their Salvos Red Threads Day on May 23 with staff dressing up the branches, wearing red and making a gold coin donation.
“Getting behind the Salvos and supporting the Red Shield Appeal means we are supporting people locally who really need a helping hand,” Mr Magin said.
The Greater’s network development manager Lynn Mangovski and Greater branch managers are starting to speak with businesses in their areas about making business high streets red for the Salvos. Mrs Mangovski said she was heartened by how businesses and groups such as Hamilton Business Chamber had immediately pledged support to go red. At this week’s meeting to discuss a competition for the best dressed red business in Hamilton, Love Tree Cafe pledged $2,000 to the Appeal. Hamilton Clocktower Markets pledged to go red.
She said PwC Newcastle is turning its building red too. Gleeson Consulting Services will sponsor lighting up Town Hall.
To get involved, schools and businesses can contact the Appeal Office on 4929 5273 to register and receive a promotional pack.
"Together, we can help over one million Australians who depend on the Salvos for assistance each year - every bit counts," Ms Dale said.