There is nothing complicated about the Greater Building Society’s new straightforward banking campaign.
The campaign is the first major campaign developed with its new Newcastle-based advertising agency Out of the Square Media.
New Greater Building Society CEO Scott Morgan said the campaign is based on extensive customer and staff research which showed people want banking to be straightforward.
Mr Morgan said the campaign will launch across a range of platforms including TV, radio, press, cinema, outdoor, online and in branch. The campaign has two representatives (male and female) who share the news that The Greater offers simple banking in an honest way. No tricks, no gimmicks, just straightforward banking.
He said that the chair of the Financial Services Inquiry David Murray this week spoke of the need for big banks to focus on trust and culture, which is something The Greater has always done.
“The Greater’s culture has always been one of providing customers with simple, honest banking, since we started in 1945,” Mr Morgan said.
He said simple and straightforward did not mean a lack of sophistication or service.
“The Greater’s done significant work in the past few years to further simplify lending and other banking processes and has invested heavily in mobile and digital banking services,” he said.
“The Greater offers a full range of banking services from home loans and personal loans through to credit cards, insurance, travel money and financial planning.
“We can match the big banks on products and services and still outperform them on service and grassroots support for our local communities.”
The customer owned Greater Building Society serves around 250,000 customers in NSW and south east Queensland. It is a 2014 Roy Morgan Customer Satisfaction Award winner having achieved customer satisfaction ratings as high as 97 per cent.