Grow your reputation
Many people might say that establishing your reputation as a business won’t generate you any direct business, but the long term value in cementing your brand reputation shouldn’t be underestimated.
You can do this in many ways, from having consistently amazing service, to being reliable in the quality of your product or service, or sharing your knowledge as a subject matter expert.
For example, if you’re a tax accountant, sharing your knowledge at tax time (at a conference or on social media, say) will both help non-customers immediately, but it can also influence their decision to become a customer of yours in future based on the quality of the advice you offered.
Many people might say that establishing your reputation as a business won’t generate you any direct business, but the long term value in cementing your brand reputation shouldn’t be underestimated.
You can do this in many ways, from having consistently amazing service, to being reliable in the quality of your product or service, or sharing your knowledge as a subject matter expert.
For example, if you’re a tax accountant, sharing your knowledge at tax time (at a conference or on social media, say) will both help non-customers immediately, but it can also influence their decision to become a customer of yours in future based on the quality of the advice you offered.